-528x508.png "nextechaurale")
Privacy Policy
This Privacy Policy applies to the US e-commerce website (website address: nextechaurale.com, hereinafter referred to as the "Website") operated by NEXTECHAURALE INC (hereinafter referred to as "we," "us," or "the Company"). This Privacy Policy is intended to clearly inform you of how we collect, use, share, and protect the personal information you provide when using this Website, as well as your rights regarding such information. By accessing, browsing, or using this Website, you acknowledge that you have read, understood, and consent to our processing of your personal information in accordance with these Privacy Policy.
1. Information We Collect
1.1 Personal Information
Account and Identity Information: When you register for an account on this Website, place a wholesale order, or request custom hat services, we will collect your name, email address (such as [email protected] or your personal/business email address), contact number, company name (if you are a wholesale customer), mailing address (including shipping and billing addresses), and tax registration information (if applicable, for invoicing wholesale orders). This information is necessary for us to create an account, verify your identity, confirm your order, and fulfill your order. Transaction and Order Information: Order information submitted on this website includes the hat category purchased (e.g., fashion casual hats, outdoor functional hats, custom hats, etc.), quantity, specifications (e.g., size, color, and fabric requirements), order amount, payment method, payment account information (used only to complete payment; we do not store full payment card information; this information is handled by our partner payment provider), and order status (e.g., pending payment, shipped, received). This information is used for order processing, logistics arrangements, after-sales follow-up, and transaction record retention.
Communication and Feedback Information: When you communicate with us through the "Contact Us" section of this website, email ([email protected]), or online customer service, we will collect your communication content, feedback, and request description to promptly respond to your inquiries, resolve issues (e.g., order disputes, product quality feedback), and optimize our services.
1.2 Non-Personal Information
Device and Visit Information: When you visit this website, we automatically collect your device model (e.g., mobile phone, computer model), operating system version, browser type, IP address, unique device identifier (e.g., IMEI, MAC address), and network operator information. We also record website usage data such as visit time, pages visited (e.g., hat product details page, wholesale policy page), duration on page, click actions (e.g., adding to cart, saving products, submitting custom inquiries), and referral sources. This information is used solely to analyze website traffic, optimize page layout, improve loading speed, and ensure access stability.
Cookies and Similar Technology Information: We use technologies such as cookies, web beacons, and pixel tags to collect information. Cookies are used to remember your account login status (to avoid repeated logins), save your shopping cart contents (to prevent loss after page refreshes), and record hat categories you browse (e.g., outdoor sun hats, knitted hats) so we can provide you with personalized product recommendations (e.g., recommending new hats from the same series based on your browsing history). Web beacons are used to measure the open rate of email marketing (e.g., confirming whether you have read emails we send you about wholesale discounts). You can disable or delete cookies through your browser settings, but doing so may cause some features of this website (such as automatic login and shopping cart saves) to malfunction.
2. Information Collection Methods
You actively provide us with personal information when you register for an account, complete an order, submit a customization request, send an inquiry email (to [email protected]), participate in a survey, or provide feedback.
Automatically Collected: This non-personal information and some usage data are automatically captured when you visit or use this website through technologies such as server logs, cookies, and web beacons. Third-party Sources: Where permitted by law and with your authorization (or consistent with industry practices), we may obtain your information from third parties, including but not limited to:
Payment service providers (e.g., PayPal, credit card processors): provide your payment status (e.g., successful/failed) and transaction ID to confirm order payment;
Logistics and delivery service providers (e.g., UPS, FedEx): provide your delivery address confirmation and tracking information (e.g., package location, delivery status) to update you on order progress;
Business credit information platforms (if applicable to wholesale customers): verify your business qualifications and credit status to ensure the compliance of wholesale partnerships.
3. Purpose of Information Use
Order Fulfillment and Service Provision: We use your account information, order information, and demand information to complete production scheduling, inventory allocation, logistics shipment, and invoicing for hat products to ensure you receive your ordered products on time. We also use this information to provide after-sales support (e.g., processing returns and exchanges, and resolving product quality issues).
Personalized Service Optimization: Based on your browsing history, purchase history, and customization preferences, we recommend hats that meet your needs (e.g., if you've purchased outdoor sun hats before, we'll prioritize new hats made of sun-protective fabrics). We also optimize the product display order and content push logic on this website to enhance your shopping experience.
Marketing and Promotion: With your consent, we will use your email address and phone number to send you notifications about our new products (e.g., seasonal new hat releases), wholesale promotions (e.g., bulk purchase discounts), and customized service upgrades. If you subsequently withdraw your consent, we will immediately cease such marketing push.
Website Operations and Security: We analyze device and access information to identify peak usage times and popular product pages, and optimize server configuration and page loading speed. We also use information such as IP addresses and device identifiers to monitor unusual access behavior (e.g., multiple failed login attempts, unusually large orders), prevent fraud, account theft, and other security risks, and ensure the security of your account and transactions. Compliance and Dispute Resolution: We retain your order information, transaction records, communication history, and other information in accordance with legal and regulatory requirements to respond to potential regulatory inspections and audits. We also use this information as a basis for handling any order or service disputes, safeguarding the legitimate rights and interests of you and our company.
4. Information Sharing and Disclosure
We strictly limit the sharing of personal information and only share your information with third parties under the following circumstances, ensuring that third parties abide by confidentiality obligations:
Third-Party Service Partners:
Payment Processors: We only share your order amount and de-identified payment account information (e.g., credit card information with partially obscured numbers) to complete payment transactions, and are prohibited from using this information for other purposes.
Logistics and Delivery Providers: We share your name, contact number, and delivery address for package delivery and tracking to ensure timely receipt of your products.
Data Analytics Providers: We share your non-personal information (e.g., anonymized browsing data and purchasing preferences) to analyze website performance and optimize marketing strategies. This data has been stripped of personally identifiable information.
Legal and Compliance Requirements: We may disclose your personal information when we receive a subpoena, arbitration award, or a lawful investigative order from a government regulator (such as the FTC or a state attorney general's office), or to comply with laws and regulations such as the California Consumer Privacy Act (CCPA) and the Children's Online Privacy Protection Act (COPPA). We may also disclose relevant information when necessary to protect the personal and property safety of our website users (such as to address losses caused by fraudulent transactions) or to prevent serious violations of laws and regulations (such as using someone else's account to place orders).
Business Transfer Scenario: If our company undergoes a major transaction such as a merger, acquisition, asset sale, or business reorganization, your personal information may be transferred to the new business successor as part of the transaction assets. However, we will require the new successor to continue to comply with all of this Privacy Policy to ensure that your information rights are not affected. If the new successor changes its information handling practices, we will notify you separately and obtain your consent.
Except for the circumstances described above, we will not sell, rent, or transfer your personal information to any third party without your express written consent.
5. Information Security Measures
We understand the importance of personal information security and implement industry-standard technical and management measures to protect your information from unauthorized access, use, disclosure, tampering, and damage:
Data Encryption: We utilize SSL/TLS encryption technology during transmission of your sensitive information (such as payment information and custom design drafts) to prevent interception during network transmission. We also encrypt the information during storage, allowing only authorized personnel with dedicated permissions to access the decrypted information.
Access Control: We maintain a strict information access control system, restricting access to your information to employees solely required for their work (such as customer service personnel and order processing personnel). Each employee must undergo identity verification (e.g., account and password + two-factor authentication) before accessing the information. We also provide regular information security training to employees, clarifying confidentiality obligations and strictly prohibiting the unauthorized disclosure of user information.
Technical Security Protection: We deploy firewalls, intrusion detection systems (IDS), and anti-virus software to monitor the security of our servers and databases in real time, promptly blocking malicious attacks and virus intrusions. We conduct regular information system security audits and vulnerability scans, and promptly address any security risks discovered to ensure stable system operation. Emergency Response Mechanism: We have developed a personal information security incident contingency plan. If a security incident such as information leakage, loss, or tampering occurs, we will immediately activate the contingency plan and take measures such as blocking the leakage channel, revoking unauthorized access, and fixing security vulnerabilities to prevent further damage. Furthermore, in accordance with US laws and regulations, upon confirmation of a security incident, we will promptly notify you via email (such as the email address you used during registration) or through an announcement on this website, providing details of the incident, the scope of impact, and the remedial measures we have taken.
Please note that despite the security measures we have implemented, the internet environment is uncertain, and we cannot completely eliminate all security risks. If you discover any account anomalies or information leaks, please notify us immediately through the "Contact Us" section of these Terms, and we will assist you in taking remedial measures.
6. Your Rights
In accordance with relevant U.S. laws and regulations (such as the CCPA and the Virginia Consumer Data Protection Act (VCDPA), you have the following rights with respect to your personal information, and we will facilitate your exercise of these rights:
Right to Access Information: You have the right to log in to your account on this website at any time to view your personal information (such as account details, order history, and customization request records). If you require access to personal information outside of your account (such as your business credit information obtained from a third party), you may submit a request through the "Contact Us" section of these Terms. We will provide you with a response within 10 business days.
Right to Correct Information: If you discover an error in your personal information stored by us (such as a change in your contact number or incorrect shipping address), you may modify it directly in your account or submit a correction request to us via email ([email protected]). We will verify and complete the correction within 5 business days and notify you of the results. Right to Deletion: You have the right to request deletion of your personal information (including account information and order records), subject to compliance with laws and regulations and without affecting order fulfillment or compliance retention obligations (e.g., if you have no uncompleted orders or unresolved after-sales issues, and the information retention period has expired). You can submit a deletion request through the "Cancel Account" function in your account or by contacting Customer Service. We will complete the deletion within 15 business days and provide you with a deletion confirmation. If we need to retain some information for compliance reasons (e.g., transaction records must be retained for 7 years to comply with tax regulations), we will anonymize that information so that it cannot be identified.
Right to Restrict Processing: If you dispute the accuracy of your personal information (e.g., believe the customization request record is inaccurate), object to our use of your information for marketing purposes, or if the processing of your information may cause you harm, you may request that we restrict the processing of that information (e.g., suspending recommendation services or marketing push notifications based on that information). We will verify your request within 5 business days of receiving it. If approved, we will immediately implement the restriction until the dispute is resolved or you withdraw the restriction request.
Right to Data Portability: You have the right to request that we transfer your personal information (such as account information and order history) to you or a third party you designate in a structured, commonly used, machine-readable format (e.g., CSV or JSON). You can submit a request by email to [email protected], specifying the scope of information to be transferred and the method of receipt (e.g., email). We will organize and transfer the data within 10 business days (unless technically impractical).
Right to Withdraw Consent: You may withdraw your consent to the processing of your information (e.g., consent to marketing communications and the use of cookies) at any time. You may withdraw your consent by clicking the "unsubscribe" link in marketing emails, disabling cookies in your browser settings, or notifying customer service of your withdrawal. Upon withdrawal of consent, we will immediately cease the relevant processing of your information. This does not affect the lawfulness of any processing based on your consent prior to the withdrawal.
If you authorize someone to exercise these rights on your behalf, they must provide us with your written authorization and identification documents of both you and the person acting on your behalf. We will process your request after verifying the validity of the authorization.
7. Privacy Protection for Minors
This website is primarily intended for corporate wholesale customers and adult individual consumers. We do not provide services to minors under the age of 13 and do not intentionally collect personal information from minors under the age of 13. If we discover that we have mistakenly collected information from a minor under the age of 13 during subsequent operations, we will immediately cease processing and delete such information within three business days. If you are the parent or guardian of a minor and discover that a minor has provided us with information without permission, please promptly notify us through the "Contact Us" section of these Terms. We will assist you in deleting the information and take measures to prevent similar incidents from occurring again.
8. Changes to Privacy Policy
As our business evolves, U.S. laws and regulations change (such as new state privacy laws), or technology advances, we may need to revise this Privacy Policy. Revised terms will be posted on this website's "Privacy Policy" page (nextechaurale.com/privacy-policy) and updated with an updated effective date. If the revisions involve material changes such as expanding the scope of personal information collection, changing the purpose of use, or adjusting how we share it, we will provide additional notice through the following methods:
Sending a notification email to the email address you provided when registering your account;
A pop-up notification window will appear when you visit this website, prompting you to confirm your reading before continuing to use the website.
Your continued use of this website after the effective date of the revised terms constitutes your agreement to the revised terms. If you disagree with the changes, you may cease using this website and request to cancel your account (information will be handled in accordance with the terms).
9. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your information rights, or discover any security issues with your personal information, please contact us through the following methods:
Company Name: NEXTECHAURALE INC
Email: [email protected] (We specifically handle privacy-related inquiries and will respond within three business days)
Official Website: nextechaurale.com (You can submit an online inquiry form through the "Contact Us" section)
We will take every inquiry and request seriously and provide you with timely and professional answers and assistance to protect your personal information rights.